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Zengo - Film & Visual

Roche Hungary promotional video

Promo & PR Videos

Roche Hungary Ltd. offers unique laboratory developments nationwide, thereby modernizing various healthcare and research facilities. We produced a short film commissioned by them about the development of the laboratory equipment fleet at the Laboratory Medicine Institute in Szeged.

PROJECT DATA

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date
2022
product
A short film presenting the developments in complete laboratory automation.
task
live action, timelapse, 3D infographics
production time
1,5 years
availability
social media
Zengo - Roche Hungary promotional video

PROJECT DATA

Close
date
2022
product
A short film presenting the developments in complete laboratory automation.
task
live action, timelapse, 3D infographics
production time
1,5 years
availability
social media

The film follows all stages of the development, providing a comprehensive overview of the processes. We tracked the renovation steps from start to finish and we also heard from experts from the Laboratory Medicine Institute and Roche Hungary Ltd.

The project's most remarkable feature is that work in the laboratory did not stop during the development. The professionals carried out the renovation while maintaining full capacity and ensuring no disruption in analyses and sample quantities.

The film aims to showcase the challenges and logistics of this process, as well as the efficiency of the new machines and precisely functioning automated measuring instruments. As a result of the development, manual labour was drastically reduced, allowing employees to focus more on intellectual work, and sample safety improved.

The filming took place over more than a year, capturing various stages of the renovation. In addition to regular live-action shots, drone footage was used to capture the heavy machinery being lifted through windows, and time-lapse cameras were set up to visually demonstrate the continuous changes within the laboratory.

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