The task sounded simple: Creating a Christmas timelapse of an i8 in a snowy landscape with Christmas trees. We started planning and scouting locations in October. We experimented with day-to-night timelapses multiple times at our hometown. Then we found the most suitable location for the shoot, which happened to be in Austria. After coordinating with the parent company in Germany, a photographer, a videographer, and a timelapse team went for the two-day shoot, aiming to create three different types of content for BMW during the trip. The timelapse was the priority.
On the first day, while the photographer and videographer teams worked on their materials, the timelapse team selected the final location for the shoot. On the second day, we focused solely on the timelapse. We created a snowy landscape and brought out the Christmas trees with their decorations. We spent 4 hours capturing images for the timelapse sequence, making two passes along the route to capture both artificial and natural lighting. It's safe to say that the final result was received with great enthusiasm: the Christmas post generated more views than some official advertisements on the page.